Announced 2026-10-12 · Effective 2026-11-16 · (previous amendment effective 2026-10-16)
This is the English edition of our Korean Terms of Service and follows the same structure and article numbering; the Korean edition governs in the event of any discrepancy.
The purpose of these Terms is to set out the rights, obligations and responsibilities of the cyber mall and
its users in relation to the use of internet-related services (the “Services”) provided by ‘Picme’ (the
“Mall”), operated by ‘Picme’ (an electronic commerce business operator).
※ “These Terms shall apply mutatis mutandis to electronic commerce conducted via PC communications, wireless
networks and the like, unless contrary to their nature.”
① “Mall” means the virtual place of business set up by Picme using information and communications facilities
such as computers so that goods or services (“Goods, etc.”) may be traded with users, and is also used to mean
the business operator running the cyber mall.
② “User” means a member or non-member who accesses the Mall and receives the Services provided by the Mall
under these Terms.
③ “Member” means a person who has registered as a member of the Mall and may continuously use the Services
provided by the Mall.
④ “Non-member” means a person who uses the Services provided by the Mall without registering as a member.
① The Mall shall post the contents of these Terms, together with the trade name, the name of the
representative, the address of its place of business (including the address where consumer complaints can be
handled), telephone number, facsimile number, e-mail address, business registration number, mail-order
business report number, the person responsible for personal data management and the like, on the initial
service screen (front page) of the Mall so that users can easily find them. However, the contents of the Terms
may be made available to users via a linked screen.
② Before a user agrees to the Terms, the Mall shall provide a separate linked screen or pop-up screen so that
the user can understand important matters set out in the Terms, such as withdrawal of subscription,
responsibility for delivery and refund conditions, and shall obtain the user's confirmation.
③ The Mall may amend these Terms to the extent that such amendment does not violate applicable laws, including
the Act on the Consumer Protection in Electronic Commerce, Etc., the Act on the Regulation of Terms and
Conditions, the Framework Act on Electronic Documents and Transactions, the Electronic Financial Transactions
Act, the Digital Signature Act, the Act on Promotion of Information and Communications Network Utilization and
Information Protection, Etc., the Act on Door-to-Door Sales, Etc., and the Framework Act on Consumers.
④ When the Mall amends these Terms, it shall announce the amended Terms together with the current Terms on the
initial screen of the Mall, stating the effective date and the reason for the amendment, from seven days before
the effective date until the day before that date. However, where the Terms are changed to the disadvantage of
users, the announcement shall be made with a prior grace period of at least thirty days. In such case, the Mall
shall clearly compare the contents before and after the amendment so that users can readily understand
them.
⑤ Where the Mall amends these Terms, the amended Terms shall apply only to contracts concluded on or after the
effective date, and the provisions of the Terms in force before the amendment shall continue to apply to
contracts already concluded. However, where a user who has already concluded a contract sends the Mall, within
the announcement period under paragraph ③, an indication that the user wishes the amended provisions to apply,
and the Mall consents, the amended provisions shall apply.
⑥ Matters not provided for in these Terms and the interpretation of these Terms shall be governed by the Act on
the Consumer Protection in Electronic Commerce, Etc., the Act on the Regulation of Terms and Conditions, the
Consumer Protection Guidelines for Electronic Commerce, Etc. established by the Fair Trade Commission, and
other relevant laws or commercial practice.
① The Mall performs the following tasks.
1. Provision of information on goods or services and conclusion of purchase contracts
2. Delivery of goods or services for which a purchase contract has been concluded
3. Other tasks determined by the Mall
② Where goods or services are sold out or their technical specifications change, the Mall may change the
contents of the goods or services to be provided under contracts to be concluded in the future. In such case,
the Mall shall immediately announce the changed contents and the date of provision at the place where the
current contents of the goods or services are posted.
③ Where the Mall changes the contents of the Services it has contracted to provide to a user because the goods,
etc. are sold out or their technical specifications have changed, it shall immediately notify the user at an
address to which notice can be given.
④ In the case of the preceding paragraph, the Mall shall compensate the user for any damage caused thereby.
However, this shall not apply where the Mall proves that it acted without intent or negligence.
① The Mall may temporarily suspend the provision of the Services where there are grounds such as maintenance,
inspection, replacement or breakdown of information and communications facilities such as computers, or
interruption of communications.
② The Mall shall compensate a user or a third party for damage suffered as a result of a temporary suspension
of the Services on the grounds set out in paragraph ①. However, this shall not apply where the Mall proves that
it acted without intent or negligence.
③ Where the Services can no longer be provided due to a change of business line, abandonment of the business, a
merger between companies or the like, the Mall shall notify users by the method set out in Article 8 and shall
compensate consumers in accordance with the conditions originally presented by the Mall. However, where the
Mall has not announced compensation standards, it shall pay users their mileage or accumulated points in kind
or in cash corresponding to the currency value used in the Mall.
① A user applies for membership by entering member information in the registration form prescribed by the Mall
and indicating assent to these Terms.
② The Mall shall register as a member any user who applies as set out in paragraph ① unless the user falls
under any of the following.
1. Where the applicant has previously lost membership under Article 7, paragraph ③; provided that this shall
not apply where three years have passed since the loss of membership under Article 7, paragraph ③ and the Mall
has consented to re-registration
2. Where there is falsehood, omission or error in the registered particulars
3. Where registering the applicant as a member is judged to significantly impair the Mall's technical
operations
③ A membership contract is formed at the time the Mall's acceptance reaches the member.
④ Where there is a change in the particulars registered at the time of membership registration, the member
shall notify the Mall of the change within a reasonable period, by means such as amending the member
information.
① A member may request withdrawal from membership at any time, and the Mall shall process the withdrawal
immediately.
② Where a member falls under any of the following, the Mall may restrict or suspend the member's
status.
1. Where false information was registered at the time of application
2. Where the member fails to pay, by the due date, the price of goods purchased through the Mall or other debts
borne by the member in connection with the use of the Mall
3. Where the member threatens the order of electronic commerce, such as by interfering with another person's
use of the Mall or misappropriating that person's information
4. Where the member uses the Mall to perform an act prohibited by law or by these Terms, or contrary to public
order and good morals
③ Where, after the Mall has restricted or suspended membership, the same act is repeated two or more times or
the cause is not rectified within thirty days, the Mall may cause the member to lose membership.
④ Where the Mall causes a member to lose membership, it shall cancel the member's registration. In such case,
the Mall shall notify the member and shall give the member an opportunity to explain, setting a period of at
least thirty days before the registration is cancelled.
① Where the Mall gives notice to a member, it may do so to the e-mail address designated by the member in
advance by agreement with the Mall.
② In the case of notice to an unspecified number of members, the Mall may substitute individual notice by
posting the notice on the Mall's bulletin board for at least one week. However, individual notice shall be
given with respect to matters that have a material effect on the member's own transactions.
① A user of the Mall applies to purchase by the following or a similar method, and the Mall shall provide each
of the following in a readily understandable manner when the user makes a purchase application.
1. Search for and selection of goods, etc.
2. Entry of the recipient's name, address, telephone number, e-mail address (or mobile telephone number) and
the like
3. Confirmation of the contents of the Terms, the services for which the right of withdrawal of subscription is
restricted, and matters relating to the bearing of costs such as delivery charges and installation fees
4. An indication of agreement to these Terms and of confirmation or refusal of the matters in item 3 (for
example, a mouse click)
5. Application to purchase goods, etc. and consent to confirmation thereof or to the Mall's confirmation
6. Selection of the payment method
② Where the Mall needs to provide a purchaser's personal data to a third party, it shall inform the purchaser
of 1) the recipient of the personal data, 2) the purpose for which the recipient will use the personal data,
3) the items of personal data to be provided, and 4) the period for which the recipient will retain and use the
personal data, and shall obtain the purchaser's consent. (The same applies where a matter to which consent was
given is changed.)
③ Where the Mall entrusts a third party with the handling of a purchaser's personal data, it shall inform the
purchaser of 1) the party entrusted with the handling of the personal data and 2) the content of the entrusted
work, and shall obtain the purchaser's consent. (The same applies where a matter to which consent was given is
changed.) However, where this is necessary to perform a contract concerning the provision of the Services and
relates to enhancing the purchaser's convenience, the notification and consent procedures may be dispensed with
by giving notice through the personal data handling policy in the manner prescribed by the Act on Promotion of
Information and Communications Network Utilization and Information Protection, Etc.
① The Mall may decline a purchase application made under Article 9 where any of the following applies.
However, where a contract is concluded with a minor, the Mall shall give notice that the minor or the minor's
legal representative may cancel the contract if the consent of the legal representative is not
obtained.
1. Where there is falsehood, omission or error in the particulars of the application
2. Where a minor purchases goods or services prohibited under the Youth Protection Act, such as tobacco or
alcoholic beverages
3. Where accepting the purchase application is judged to significantly impair the Mall's technical
operations
② A contract is deemed formed at the time the Mall's acceptance reaches the user in the form of the
confirmation of receipt under Article 12, paragraph ①.
③ The Mall's indication of acceptance shall include confirmation of the user's purchase application,
information on availability for sale, and information on correction or cancellation of the purchase
application.
Payment for goods or services purchased from the Mall may be made by any available method among the following.
However, the Mall may not collect any additional fee of any kind on the price of goods, etc. in connection with
the user's payment method.
1. Various account transfers such as phone banking, internet banking and mail banking
2. Various card payments such as prepaid cards, debit cards and credit cards
3. Online deposit without a bankbook
4. Payment by electronic currency
5. Payment upon receipt
6. Payment by points granted by the Mall, such as mileage
7. Payment by gift certificates contracted with or recognised by the Mall
8. Payment by other electronic payment methods
① Where a user makes a purchase application, the Mall shall give the user a confirmation of receipt.
② A user who has received a confirmation of receipt may, where there is a discrepancy in the indication of
intention, request a change or cancellation of the purchase application immediately after receiving the
confirmation, and the Mall shall process such request without delay where it is made before delivery. However,
where payment has already been made, the provisions of Article 15 on withdrawal of subscription shall
apply.
① Unless otherwise agreed with the user as to the time of supply, the Mall shall take the necessary measures,
such as custom manufacturing and packaging, so that the goods, etc. can be delivered within seven days from the
date the user makes the subscription. However, where the Mall has already received all or part of the price of
the goods, etc., it shall take such measures within three business days from the date of receipt of all or part
of the price. In doing so, the Mall shall take appropriate measures so that the user can check the supply
procedure and progress of the goods, etc.
② The Mall shall state the means of delivery, the party bearing the delivery cost for each means, and the
delivery period for each means, with respect to goods purchased by the user. If the Mall exceeds the agreed
delivery period, it shall compensate the user for damage resulting therefrom. However, this shall not apply
where the Mall proves that it acted without intent or negligence.
Where the Mall cannot deliver or provide the goods, etc. for which a user has applied to purchase because they
are sold out or for a similar reason, it shall notify the user of the reason without delay and, where it has
received the price of the goods, etc. in advance, shall refund the price or take the measures necessary for a
refund within three business days from the date of receipt of the price.
① A user who has concluded a contract with the Mall for the purchase of goods, etc. may withdraw the
subscription within seven days from the date of receipt of the written document concerning the contents of the
contract under Article 13, paragraph (2) of the Act on the Consumer Protection in Electronic Commerce, Etc.
(where the goods, etc. are supplied later than the receipt of that document, the date on which the goods, etc.
are supplied or the supply begins). However, where the Act on the Consumer Protection in Electronic Commerce,
Etc. provides otherwise with respect to withdrawal of subscription, the provisions of that Act shall
apply.
② Where a user has been supplied with goods, etc., the user may not withdraw the subscription or return or
exchange the goods in any of the following cases.
1. Where the goods, etc. are lost or damaged for a reason attributable to the user (provided that the
subscription may be withdrawn where the packaging was damaged in order to check the contents of the goods,
etc.)
2. Where the value of the goods, etc. has decreased significantly because of use or partial consumption by the
user
3. Where the value of the goods, etc. has decreased significantly with the passage of time to the extent that
resale is difficult
4. Where the packaging of the original goods, etc. has been damaged in a case where reproduction is possible
with goods, etc. of the same performance
5. Where the provision of a service, or of digital content under Article 2, subparagraph 5 of the Framework Act
on the Promotion of Cultural Industries, has begun. However, in the case of a contract composed of divisible
services or divisible digital content, this shall not apply to the portion for which provision has not
begun.
6. Where recognising withdrawal of subscription for goods, etc. individually produced according to the user's
order is expected to cause irrecoverable serious damage to the Mall, and the Mall has separately given notice
of that fact in advance with respect to the transaction concerned and has obtained the user's written consent
(including an electronic document)
③ Among the goods, etc. provided by the Mall, photo file products and photo retouching services constitute
digital content or services under paragraph ②, item 5, and also constitute goods, etc. individually produced
according to the user's order (paragraph ②, item 6). In such case, the time at which provision begins is as
follows.
1. Photo file products: when the Mall has made the file available for download from the user's account and has
notified the user of that fact
2. Photo retouching services: when the Mall has provided the retouched result to the user's account and has
notified the user of that fact
④ Where seven days have passed from the date on which the Mall gave the notice under each item of paragraph ③
and the user has not performed the act set out in the following items, the supply of the goods, etc. shall be
deemed completed at the time that period expires, and the Mall may process the order as completed.
1. Photo file products: the act of downloading the file
2. Photo retouching services: the act of adopting the retouched result or requesting a revision. In such case,
the most recently notified retouched result shall be deemed adopted, and where a physical print product was
ordered together, the Mall shall print and deliver that result. Where the user requests a revision, the period
shall run anew from the date on which the revised result is notified.
Even in such case, the user may download the file within the retention period set by the Mall, and the rights
under paragraph ⑥ are not affected.
⑤ In the cases of paragraph ②, items 2 through 6, the user's withdrawal of subscription shall not be restricted
if the Mall has not taken measures such as clearly indicating, in a place where consumers can readily become
aware of it, that withdrawal of subscription is restricted, or providing trial products.
⑥ Notwithstanding paragraphs ① and ②, where the contents of the goods, etc. differ from the labelling or
advertising, or the contract has been performed differently from its contents, the user may withdraw the
subscription within three months from the date of supply of the goods, etc., or within thirty days from the
date the user became aware or could have become aware of that fact.
① Where the Mall has received the returned goods, etc. from a user, it shall refund the price already received
within three business days. In such case, where the Mall delays the refund to the user, it shall pay delay
interest calculated by multiplying the delay period by the delay interest rate prescribed in Article 21-2 of
the Enforcement Decree of the Act on the Consumer Protection in Electronic Commerce, Etc.
② In refunding the above price, where the user paid for the goods, etc. by a payment method such as a credit
card or electronic currency, the Mall shall without delay request the business operator that provided the
payment method to suspend or cancel the claim for the price of the goods, etc.
③ In the case of withdrawal of subscription, the user shall bear the costs necessary to return the goods, etc.
supplied. The Mall shall not claim a penalty or damages from the user on the ground of withdrawal of
subscription. However, where the withdrawal is made because the contents of the goods, etc. differ from the
labelling or advertising, or the contract was performed differently from its contents, the Mall shall bear the
costs necessary to return the goods, etc.
④ Where the user bore the shipping cost when supplied with the goods, etc., the Mall shall clearly indicate, in
a manner readily understandable to the user, who bears that cost upon withdrawal of subscription.
① When collecting a user's personal data, the Mall collects the minimum personal data necessary to provide the
Services.
② The Mall does not collect in advance, at the time of membership registration, information necessary to
perform a purchase contract. However, this shall not apply where a minimum amount of specific personal data is
collected in a case where identity verification is required before the purchase contract in order to perform an
obligation under relevant laws.
③ When collecting and using a user's personal data, the Mall notifies the user of the purpose and obtains the
user's consent.
④ The Mall may not use collected personal data for purposes other than the stated purpose, and where a new
purpose of use arises or the data is provided to a third party, the Mall shall notify the user of the purpose
and obtain consent at the stage of use or provision. However, exceptions apply where relevant laws provide
otherwise.
⑤ Where the Mall must obtain a user's consent under paragraphs ② and ③, it shall specify or give notice in
advance of the matters prescribed in Article 22, paragraph (2) of the Act on Promotion of Information and
Communications Network Utilization and Information Protection, Etc., including the identity of the person
responsible for personal data management (affiliation, name, telephone number and other contact details), the
purpose of collection and use of the information, and matters relating to provision of information to third
parties (the recipient, the purpose of provision and the content of the information to be provided); and the
user may withdraw such consent at any time.
⑥ A user may at any time request access to and correction of errors in the user's personal data held by the
Mall, and the Mall is obliged to take the necessary measures without delay. Where a user requests correction of
an error, the Mall shall not use the personal data concerned until the error is corrected.
⑦ For the protection of personal data, the Mall shall limit to a minimum the number of persons handling users'
personal data, and shall bear full responsibility for damage to users caused by loss, theft, leakage, provision
to a third party without consent, or alteration of users' personal data, including credit cards and bank
accounts.
⑧ The Mall, or a third party that has received personal data from it, shall destroy the personal data without
delay once the purpose of collection or of provision has been achieved.
⑨ The Mall does not pre-select the consent box for the collection, use and provision of personal data. The Mall
also specifies concretely the services that are restricted if a user refuses consent to the collection, use and
provision of personal data, and does not restrict or refuse the provision of services such as membership
registration on the ground that a user refused consent to the collection, use and provision of personal data
that is not a mandatory collection item.
① The Mall shall not perform any act prohibited by law or by these Terms, or contrary to public order and good
morals, and shall do its utmost to provide goods and services continuously and stably as prescribed by these
Terms.
② The Mall shall have a security system in place to protect users' personal data (including credit information)
so that users can use the internet services safely.
③ Where a user suffers damage because the Mall engaged in unfair labelling or advertising of a product or
service as set out in Article 3 of the Act on Fair Labeling and Advertising, the Mall shall be liable to
compensate for that damage.
④ The Mall does not send commercial advertising e-mail that users do not want.
① Except in the case of Article 17, responsibility for managing the ID and password rests with the
member.
② A member shall not allow a third party to use the member's ID or password.
③ Where a member becomes aware that the member's ID or password has been stolen or is being used by a third
party, the member shall immediately notify the Mall and shall follow the Mall's guidance, if any.
Users shall not perform the following acts.
1. Registering false information when applying or making changes
2. Misappropriating another person's information
3. Altering information posted on the Mall
4. Transmitting or posting information other than that determined by the Mall (such as computer programs)
5. Infringing intellectual property rights, including copyrights, of the Mall or other third parties
6. Damaging the reputation of, or interfering with the business of, the Mall or other third parties
7. Disclosing or posting on the Mall obscene or violent messages, images, sounds, or other information contrary
to public order and good morals
① Where an upper Mall and a lower Mall are connected by means such as a hyperlink (the objects of a hyperlink
include text, images and moving images), the former is called the linking Mall (website) and the latter the
linked Mall (website).
② The linking Mall shall not bear warranty liability for transactions conducted with users in respect of goods,
etc. independently provided by the linked Mall, where the linking Mall has stated on its initial screen or on a
pop-up screen at the time of linking that it does not bear such warranty liability.
① Copyright and other intellectual property rights in works created by the Mall belong to the Mall.
② Users shall not use, for commercial purposes or allow a third party to use, information obtained through use
of the Mall in which intellectual property rights belong to the Mall, by means of reproduction, transmission,
publication, distribution, broadcasting or otherwise, without the Mall's prior consent.
③ Where the Mall uses copyright belonging to a user under an agreement, it shall notify the user
concerned.
① The Mall establishes and operates a damage compensation body in order to reflect legitimate opinions or
complaints raised by users and to compensate for damage.
② The Mall deals with complaints and opinions submitted by users on a priority basis. However, where prompt
handling is difficult, the Mall shall immediately notify the user of the reason and the schedule for
handling.
③ Where a user applies for relief from damage in connection with a dispute arising between the Mall and the
user in relation to electronic commerce, the matter may be subject to mediation by a dispute mediation body
entrusted by the Fair Trade Commission or a Mayor/Do Governor.
① An action concerning a dispute over electronic commerce arising between the Mall and a user shall be subject
to the exclusive jurisdiction of the district court having jurisdiction over the user's address at the time the
action is filed, or over the user's residence if there is no address. However, where the user's address or
residence is not clear at the time the action is filed, or where the user resides abroad, the action shall be
filed with the competent court under the Civil Procedure Act.
② Korean law applies to actions concerning electronic commerce brought between the Mall and a user.
Standard Terms and Conditions for Electronic Commerce (Internet Cyber Mall)
Standard Form No. 10023
(amended 26 June 2015)
① These Terms take effect on 16 November 2026.
② These Terms apply to contracts concluded on or after the effective date; the previous Terms apply to
contracts concluded before the effective date.
③ By this amendment, Article 15, paragraph ④ has been extended to apply also to photo retouching services
(paragraph ③, item 2) — where no adoption or revision request is made within seven days after notice, the final
retouched result is deemed adopted.
① These Terms take effect on 16 October 2026.
② These Terms apply to contracts concluded on or after the effective date; the previous Terms apply to
contracts concluded before the effective date.
③ By this amendment, items 5 and 6 were newly inserted in Article 15 (Withdrawal of Subscription, Etc.),
paragraph ②, and paragraph ③ (the time at which provision of photo file products and photo retouching services
begins) and paragraph ④ (deemed completion of supply where the goods are not received within seven days after
notice) were newly established in the same Article. The former paragraphs ③ and ④ were moved to paragraphs ⑤
and ⑥ respectively.